Curriculum Vitae

KELLY LOPEZ

OVERVIEW OF QUALIFICATIONS

  • Skilled, accomplished Online Marketing Professional offering a unique blend of international experience in the areas of social media marketing, content writing, web design, and video production.
  • Proven expertise in driving community interaction through social media marketing, blogs and video as well as online web content. Expertise in harnessing Facebook, Twitter, Pinterest and Google+.
  • Ability to work effectively with cross-functional internal as well as external entities to keep projects on track, within time and budget.
  • Demonstrates exceptional attention to detail and the ability to focus and prioritize in a fast-paced environment with a solid understanding of the creative development and production process.

EMPLOYMENT HISTORY

­­­­
BEACH CAMERA, Edison, New Jersey                                                                                              2012 – Present

Social Media Manager/Company Blogger

  • Responsible for creating and managing a comprehensive social media plan that directly supports the objectives of the organization.
  • Grew social media audience by 900% in two years
  • Optimize new and existing website content for keywords and conversions, and contribute to development of SEO strategies, in collaboration with inter-departmental teams.
  • Provide well-written copy on a variety of topics including photography, technology, law, and product reviews and proofread copy to be published on affiliate and partner websites
  • Responsible for writing, publishing, and promoting posts on the company blogs for BuyDig.com and BeachCamera.com, with a readership of 10,000 per week. Developed two WordPress blog sites. Install, adapt and maintain themes, layouts, and plug-ins on the blogs.
  • Provide reports on blog readership and develop strategies for customer outreach and develop a unique voice and community atmosphere for Buydig.com and BeachCamera.com.
  • Work collaboratively with all stakeholders (marketing, ticketing, development, etc.) to ensure the brand image is promoted appropriately through the website, social media and graphic design efforts.
  • Maintain a presence in social media on Pinterest, Google+, Facebook, and Twitter.
  • Involved with coordination of sweepstakes, contests, and promotions across social media and partnered websites.
  • Provide customer support via Facebook, with emphasis on maintaining positive reviews and interaction with irate customers for speedy resolution of problems.

 

BLIZZARD ENTERTAINMENT, Velizy-Villacoublay, France                                                             2004 – 2011

Web Editor (2005 – 2011)

  • Successfully implemented multiple online contests while serving as the “face of the EU” web team on EU forums, forging stronger ties with the gaming community.
  • Handled, designed, and executed ad campaigns worth over 100,000,000€
  • Designed and edited the website that included timely coordination of news publications on a daily basis, besides creation of EU-specific news posts and site information in English, along with translation in six other languages.
  • Designed marketing campaigns for Facebook, Twitter, YouTube, and Google+ and developed several major marketing campaign slogans for World of Warcraft in Europe.
  • Scheduled sales/promotions and lead localization efforts for the European market
  • Worked with customer service to resolve player bugs and issues.
  • Designed and managed skill-based as well as lottery based online contests to promote in-game celebrations or milestones, new expansions and holidays such as Easter and Christmas.
  • Maintained .jsp to .html website code base, implemented features in JavaScript and worked with .ASPX architecture as well as PHP and MySQL.
  • Assisted in porting the site to .xml and XSLT and tweaked CSS code frequently.
  • Created an internal knowledge base of procedures and user guides for use within the web team and with other teams. Mentored new hires in web scripting.

Game Master (2004 – 2005)

  • Interacted with the gaming community, gathered actionable player feedback and provided information updates on in-game questions, issues and reports from World of Warcraft players within the English-speaking European areas.
  • Assisted the product managers in developing and testing games/new features.
  • Provided in-game questions, issues, and reports from World of Warcraft players on the English-speaking European realms.
  • Worked to restore lost in-game items to their proper owners/game characters.

IT SKILLS

Languages: HTML, CSS, PHP, XML

Design & Development: Adobe Photoshop, Adobe Premiere Pro, Dreamweaver

Version Control: Microsoft SharePoint, TortoiseSVN

Office Automation Suite: MS Word, WordPress, Excel, Drupal, vBulletin, Scrivner

Social Media: Facebook, Twitter, Google+, Pinterest, Hootsuite, Vocus

Project Management: Agile/SCRUM, Waterfall

ACADEMIC BACKGROUND

Mississippi College, Clinton, Mississippi

  • Bachelors of Arts, History; Minor in Classical Languages

 

PUBLICATIONS

  • 2013: Twilight of Lanar’ya; Rooster & Pig Publishing
  • 2014: Midnight of Lanar’ya; Rooster & Pig Publishing
  • 2013: An Adventure in Space; Independently Published; Downloaded 100,000+ times
  • 2014: Stolen Lives; Independently Published
  • 2015: The Penitent; To Be Independently Published

CURRENT PROJECTS